Dakota Blue

A|wear launches spring 2010

A|wear Dun Laoghaire is waving goodbye to a season of sequins and shoulder pads as spring at A|wear returns with a nostalgic retro Americana vibe titled 'Dakota Blue'. Denim rules the roost for spring but it's denim with an A|wear twist...relaxed separates from waistcoats to oversized shirts and the trusty faded blue jean.

Choose from easy to wear snap-front ditsy floral shirts, cut off waistcoats and relaxed jackets in rugged or faded denim. Borrowed from the boys, waistcoats and logo tees are customised and feminised creating a look with lots of tomboyish and girly charm. Dakota Blue is inspired by the everyday girl....fun, easy to wear, relaxed pieces, reigniting our passion for all things with a feminine touch. Simple striped dresses, delicate floral tee's and reinvented denim are all key to this look.

A prevailing new gentle on the eye colour palette also makes a comeback.....pastels; honey, khakis and jersey grey are all essentials. As with every A|wear collection, each piece is designed with the price conscious customer in mind, with dresses starting from €30, tee's from €8 and blouses from €25.

Impulse and A|wear combine

A|Wear, has hooked up with Impulse bodyspray to create an exclusive, capsule collection called Laura Whitmore's Impulse Collection by A|wear, a collection of 20 fashion forward pieces that celebrate the hot new trends for the season ahead.

Ireland's MTV Presenter Laura Whitmore is the face of the Impulse collection by A|wear which will be available in 30 A|wear stores nationwide from the 12th August.

The super affordable collection captures the confident and sassy attitude of Impulse, embodied by Laura Whitmore. Key must-haves include the sequin harem pant, the leather jacket with leopard print lining, ruffle front jumpsuit and sharp-shouldered military jacket.

See for Yourself

From strong structured looks to rock chic attitude 'Laura Whitmore's Impulse Collection by A|wear is truly a collection to crave. Prices from: €36 & fashion fans will bag a free Impulse Romantic Spark every time they make a purchase from 12th -17th August.